the making of the brand...

“People don’t fear the price, they fear the risk” ~ John Diaz (LinkedIn)

When I saw this post on LinkedIn, this answered a question I had been pondering for some time.

When people don’t jump on your business offers, it makes you feel like a failure. You question your business, yourself, what is wrong with you that people don’t see the value in what you’re doing?

Should you lower your prices? What adjustments should you make to create a more attractive offer? Are you doing enough to grow your business and make it a success?

But most likely, it is not the price that’s the issue…it’s the perceived risk by the customer.

If your business is not a recognized brand, if you are not a recognized brand, people assume that your offer is not going to live up to their expectations.
Doesn’t matter how good your product is, people assume that it has no value and because of that, they don’t want to pay for your offer.

We are not marketing specialists so this business has been a grassroots build with a small community of folks we have met that see our vision.
We are not clout chasers and we are not the popular kids in school. We are the late bloomers who have finally blossomed and through that transformation, learned our purpose in our 40’s. We want to share our product with the world but recognize that in the world we live in today, social media is KING and we are not dominating in that space…yet.

We are hoping that once things get going, that word of mouth will spread about what we do, which in turn will make our offer more appealing. Hopefully, people will become less skeptical about investing their time and money into our services once they have social proof. In the meantime, we plan to keep going.
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We advise that if you are in our position, you do the same…

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